Mobile Web 2.0 and IMS:
User-Generated Content from a Telecoms / Infrastructure Perspective
1-day course - date to be confirmed
Please send me an email when the next dates for this course are confirmed
| "Through his open and interactive style, Ajit (the course presenter) stimulated a fresh
rethink in real and practical terms not only what Web 2.0 is but more importantly the consequences to the participants own organisations. My team found Ajit to be comprehensive and clear in his thinking and communication and found the course stimulated many new ideas." Tony Kypreos, EVP Business Development & Innovation, T-Mobile International (talking about Dec 06 Web 2.0 course) |
About the course
This course will have a dual perspective. It will approach Web 2.0 from the user perspective and also from the IMS standpoint. It will cover the basics of IMS and will then discuss how IMS would apply in a user-generated content / Web 2.0 world.
Who is it for?
People who require knowledge about Web 2.0, IMS, SIP, and communications over IP from an architecture or a protocol related view. This includes operators, people working in standardisation as well as software architects.
Course presenter
Ajit Jaokar, mobile telecoms specialist and author (inc Mobile Web 2.0)
Course content
- Understanding Web 2.0
- What is Mobile Web 2.0
- Significance of user-generated content
- Content types: Movies, music, podcasting etc
- Business models and revenue streams
- Threats and opportunities: legal, social, trust, copyright etc
- The principles of Mobile Web 2.0
- The role of IMS in Mobile Web 2.0
- Seamless / Converged Web 2.0 services in context of IMS
- Threats and strategies for Telecoms operators from Web 2.0 companies
- Services
- IMS, OpenGardens and Web 2.0 - A competitive advantage
- Golden bit pipes
- Is IMS necessary for Web 2.0 services?
- IMS, Web 2.0 and third party APIs
- Quality of Service (QoS)
- DRM
- Privacy
- Security
- Context/Presence
- Consumer vs. Enterprise
The course will also cover (in the context of IMS/IP/SIP/Web 2.0/Mobile Web 2.0)
- Cross functional appeal for an organization (Marketing/Sales/Customer service/finance/legal)
- Cross industry: Media Companies - impact of user-generated content and long tail
- Telco - Impact on own network
- Product development cycles (no longer sequential and silo big scale no iterative, testing and pilots. New services no longer siloed products - mash-up of products to make new services. Fail early and small to learn from customer feedback to succeed big.)
- Business cases (current approach is not flexible enough to take advantage of fast moving world of user-generated content)
- Legal (much wider reaching and grey areas of collaboration rather than typical vendor buyer), marketing (understanding of new social trends and competitive threats), service (new ways of servicing more demanding customers)
- Brands - how can brands develop better interaction and achieve wider reach e.g. via mobile?
- Consumer trends - how are consumer social trends fuelling the web 2.0 evolution and what are the implications of this to Telco and Media companies? including Personalisation, Productivity (how web 2.0 is increasing effectiveness (e.g. WebTop applications)), Participation (no longer passive consumers but adding to the community (e.g. myspace))
Venue
Department for Continuing Education, Rewley House, Oxford
First day registration from 8.30am when course materials will be distributed.
Refreshments from 8.30am on the first day plus two 30 minute breaks during the day and a one-hour lunch break.
The course will begin at 9.00am and end at approximately 5.00pm on each day.
Certification
Delegates will receive a University of Oxford Certificate of Attendance.
Fee options
£385 - standard course fee.
Fees include course materials, tuition, refreshments and lunches. The price does not include accommodation.
All courses are VAT exempt.
How to apply
This course is not currently accepting applications. If you have any questions
about this course, please contact:
Emma Haslam (Course Administrator) - Tel: +44 (0)1865 286958 - Email: telecoms@conted.ox.ac.uk
Guidance
Notes (important: please read before applying)
Terms
and Conditions (important: please read before applying)
