User-Generated Content and Web 2.0
Opportunities and threats - a strategic viewpoint for decision makers
1-day course - date to be confirmed.
Please send me an email when the next dates for this course are confirmed.
| "Through his open and interactive style, Ajit (the course presenter) stimulated a fresh
rethink in real and practical terms not only what Web 2.0 is but more importantly the consequences to the participants own organisations. My team found Ajit to be comprehensive and clear in his thinking and communication and found the course stimulated many new ideas." Tony Kypreos, EVP Business Development & Innovation, T-Mobile International |
According to Nielsen/Netratings (Aug 2006) user-generated content sites, platforms for photo sharing, video sharing and blogging, comprised five out of the top 10 fastest growing Web brands in July 2006.
About the course
With the rise of MySpace, YouTube and other Web 2.0 sites, traditional value chains are facing disruption. This disruption causes both threats and opportunities.
Who is it for?
Designed for decision makers, this intensive one-day course offers an opportunity to learn more about the threats and opportunities arising from user-generated content.
Course presenter
Ajit Jaokar, mobile telecoms specialist and author (inc Mobile Web 2.0)
Course content
- Understanding the new world of Content covering movies, music, news, blogging and podcasting
- Operational issues: Threats, opportunities, legal, social issues, trust, copyright etc
- Business models, revenue streams
- Social factors, community building and user interaction
- Web 2.0 and Mobile web 2.0
- Market evolution and scenarios
- The empire strikes back: how existing content providers are using their content in conjunction with new user generated content
- Case studies of successful transition to user-generated content by established media companies
- Strategies of key players
- The impact of convergence
- The threat from external players due to convergence
- Future trends
Venue
Department for Continuing Education, Rewley House, Oxford
First day registration from 8.30am when course materials will be distributed.
Refreshments from 8.30am on the first day plus two 30 minute breaks during the day and a one-hour lunch break.
The course will begin at 9.00am and end at approximately 5.00pm on each day.
Certification
Delegates will receive a University of Oxford Certificate of Attendance.
Fee options
£385 - standard course fee.
Fees include course materials, tuition, refreshments and lunches. The price does not include accommodation.
All courses are VAT exempt.
How to apply
This course is not currently accepting applications. If you have any questions
about this course, please contact:
Emma Haslam (Course Administrator) - Tel: +44 (0)1865 286958 - Email: telecoms@conted.ox.ac.uk
Guidance
Notes (important: please read before applying)
Terms
and Conditions (important: please read before applying)
