Mobile Social Networking
the Financial Saviour of the Mobile Sector
2-day course - date to be confirmed.
Please send me an email when the next dates for this course are confirmed
About the course
The smart guys working in 3G now accept that the one-to-many broadcast of mobile content is a broken business model. So what now? The passion of connected people to socialise words, voice, media and digital possessions around their personal networks never went away - it just went mobile. Mobile Social Networking. It's time is right now. MobSocNet
All delegates will receive a free copy of Ahonen & O'Reilly's book Digital
Korea.
Tomi Ahonen speaks to CNN - watch the video here
Who is it for?
Those involved in: new wireless service development in a commercial or technical role, product management, marketing communications, service roll-out, channel development, partnership management, field and retail sales management, content and application development and also bankers and analysts. No prior knowledge of cellular telecoms technology or mobile application development is necessary.
Course presenters
- Steve Jones MBA, Independent 3G Strategy Consultant and Author
- Tomi T. Ahonen MBA, Independent 3G Strategy Consultant and Author
- Alan Moore, Author and CEO of SMLXL
Course content
-
Understanding Mobile Social Software (MoSoSo)
- The history of Mobile Social Software and its impact on personal communications
- The emergence of Mobile Social Software (MoSoSo) and its context
- Case studies covering MoSoSo success
- Future developments that will aid the take off of MoSoSo
-
Mobile Social Networking and The Youth Market
- An analysis of why Mobile Social Networking (MobSocNet) is attractive to younger mobile phone users
- The limiting factors of MobSocNet today amongst young people
- The financial benefits of MobSocNet to Operators and developers
-
Examples of how and why MobSocNet is the killer app for Youth Market
- Examination of many different kinds of MobSocNet genres
- How these classes of MobSocNet relate to the requirements of the Youth market and why they are important for winning and retaining this market segment
- Specific examples of MobSocNet that already exist and their impact on the wireless behaviour of young people
-
Mobile Social Networking - cross over into mainstream
- Discussion on what future MobSocNet applications might look like
- The reasons why MobSocNet has universal and eternal appeal
- MobSocNet
- its impact on society and business
- the long term gains and dangers to the wireless industry
- The wireless industry in 5 years - winners and losers
Venue
Department for Continuing Education, Rewley House, Oxford
First day registration from 8.30am when course materials will be distributed.
Refreshments from 8.30am on the first day plus two 30 minute breaks during the day and a one-hour lunch break.
The course will begin at 9.00am and end at approximately 5.00pm on each day.
Certification
Delegates will receive a University of Oxford Certificate of Attendance.
Fee options
£365 - standard course fee.
Delegates will receive a copy of Ahonen & Moore's bestselling book Communities Dominate Brands .
Fees include course materials, tuition, refreshments and lunches. The price does not include accommodation.
All courses are VAT exempt.
How to apply
This course is not currently accepting applications. If you have any questions
about this course, please contact:
Emma Haslam (Course Administrator) - Tel: +44 (0)1865 286958 - Email: telecoms@conted.ox.ac.uk
Guidance
Notes (important: please read before applying)
Terms
and Conditions (important: please read before applying)
